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AI-Driven Supply Chain Planning Platform for CPG Brands

From time savings and operational agility to action-ready supply chain insights, Artificial Intelligence is the future of demand planning — and that future is now.

by Sophie Guimaraes | June 23, 2021

The Power of Data Science

Artificial Intelligence (AI) and Machine Learning (ML) are two interconnected data science tools that can help businesses actively draw understandings from data, and then turn those insights into action to build lasting efficiencies, reduce costs, and raise profits.

When applied effectively to various business functions, such as demand planning, Artificial Intelligence can have an enormous impact across your organization. …

Exploring the Venn diagram of two branches of data science, plus how they impact businesses in the CPG industry

by Sophie Guimaraes | June 21, 2021

Artificial Intelligence (AI) is everywhere these days — blink and there’s a new application for it, a new take on it, and maybe even a new name for it. But what seems like more of the same can actually be something entirely distinct. A chief example? Artificial Intelligence and Machine Learning.

While AI and Machine Learning (ML) are fundamentally interconnected, they do not mean the same thing. That they’re interchangeable terms is a common…

To keep up with an industry that’s evolving at breakneck speeds, your brand needs instant access to the kinds of actionable datasets that will enable you to make the right decisions fast.

by Sophie Guimaraes & Jonathan Zalman| June 14, 2021

CPG: A Fast and Furious Industry

The CPG industry has always been fast-moving. Though certain aspects of the industry are still playing catch-up — the CPG’s supply chain planning, for example, is lovingly old-school — its evolution is driven in large part by technology, which has had an everlasting impact on seemingly every single aspect of the supply chain. …

Implementing a consistent and scalable SKU strategy is critical to effective inventory management and overall growth. So what’s the best way to get the job done?

by Jonathan Zalman | December 4, 2019


In the world of big data, unique identifiers are king.

One type of unique identifier is called a SKU, or Stock Keeping Unit, which is also referred to as an Item Number. All products necessitate a SKU because it distinguishes them; no two SKUs are the same.

CPG companies use SKUs as a means of tracking and managing inventory. And as supply chains become more and more…

Carrying and managing excess can be very costly, and it’s important to know the risks involved. We examine the causes of overstock as well as its impact on inventory management and supply chain operations.

By Jonathan Zalman | December 26, 2019

It’s no secret that properly managing inventory is a tough nut to crack. And an expensive one at that.

Recent events have placed a renewed importance on managing inventory levels proactively.

From solidifying financials to utilizing technology to maximize efficiencies, here are 5 actionable steps to help you gain perspective and implement strategies to overcome the inevitable challenges that may be thrown your way.

By Kunal Kohli | April 2, 2020


For CPG brands, uncertainty is a daily reality. The day-to-day grind is full of highs and lows. Competition is fierce and opportunistic. The market constantly fluctuates, as does supply and demand. Disturbances can occur along the supply chain at any moment. The list goes on and on. In short, nothing is guaranteed. It simply comes with the territory.

So does…

Whether you use SAP, NetSuite, CIN7, Katana, DEAR Systems, Fishbowl, a Microsoft ERP, or another tool, chances are it’s time to ditch the spreadsheets and adopt a more scalable demand planning solution — which integrates with your ERP.

By Sophie Guimaraes, Kunal Kohli & Jonathan Zalman | May 14, 2021

In this article we examine…

  • How CPG brands can scale their demand planning process and S&OP meetings.
  • The impact and importance of automating your supply chain processes, such as using an ERP for operations or an AI platform for demand planning and forecasting.
  • Why brands should adopt an independent demand planning solution that can “sit…

In a consumer-driven supply chain, preparing for drastic shifts in purchasing behavior is a must. Use this guide to anticipate these changes during the school year, when demand variables are sure to throw off sales and supply plans.

By Kunal Kohli| September 14, 2020 | Updated May 14, 2021

What will education look like this upcoming fall?

Across the U.S., parents, schoolchildren, teachers, administrators, bus drivers, coaches, custodial staff, security guards, guidance counselors and so many others are formally returning to the world of everyday learning. These groups of people are a core demographic during the back-to-school season, a time of great important for sales teams of CPGs…

In a year marked by unprecedented changes, our demand planning eBook is the essential guide to navigating the new normal of CPG. We explain why automation, data, and AI are vital to high forecast accuracy, supply chain efficiencies, and consumer insights.

by Jonathan Zalman and Miguel Gonzalez | August 3, 2020

Article highlights: An outline of what we’ll cover

To help CPG companies think about integrating a more efficient, agile, and accurate demand forecasting process, we’ll review the following topics:

  • Why it’s so important to adopt a fresh perspective on demand planning, and a step-by-step guide on how to do it.
  • The importance of data quality, quantity, and…

IBP platforms allow for a holistic approach to decision-making, but different brands have different needs. Here are 3 features CPG brands should look for when choosing the right IBP platform.

by Sophie Guimaraes & Jonathan Zalman | March 9, 2021

Introduction: Think Holistically and Get In Sync

What’s vital to one brand’s growth strategy may not be what’s vital to another’s. While one brand may want to focus on increasing margins or introducing new products, the other might be dead set on reducing various working capital costs that consistently nibble away at its bottom line.

  1. Full Visibility
  2. Artificial Intelligence
  3. Action-Ready Data

While immediate needs may vary, it’s…


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